Why Angels Back Startups Like Jarvio: A €1.5M Raise for an AI-Powered eCommerce Revolution
Founders Jake Ryan, Connor Mulholland, and JD O’Hea of Jarvio — startup is building the AI operator behind every Amazon storefront.
HBAN angels Rick Kelley, Keith Robinson, and more investors from the HBAN network have backed Dublin-based eCommerce startup Jarvio in its recent €1.5M pre-seed round, joining an exceptional group of global tech leaders from Amazon, Target, Wayflyer, Meta, and MongoDB.
At HBAN, we believe that early-stage angel support is about more than capital. It's about insight, belief, and creating an advantage for the next generation of founders. Jarvio is a prime example of why angel investment matters and why it's vital to back local startups building for global impact.
Solving Real Pain in a Massive Market
Amazon powers more than 60% of U.S. eCommerce, but for the brands selling on it, the operational complexity is punishing. Most merchants are forced to juggle a mess of disconnected tools, fragmented data, and clunky dashboards, costing them time, clarity, and margins.
Jarvio is flipping the model. Founded by Jake Ryan, Connor Mulholland, and JD O’Hea, the startup is building the AI operator behind every Amazon storefront—a single, intelligent layer that connects and automates every operational function from customer service to supply chain.
“Jarvio gives teams their time back,” said Ryan. “It lets them focus on growing the business, not managing the chaos.”
That clarity of vision and speed of execution earned them the backing of HBAN angels.
Momentum That Matters
Jarvio’s €1.5M round wasn’t just about raising funds; it marked a major inflection point. Over 650 brands have joined its waitlist, and the team is actively building its U.S. presence.
HBAN investor Rick Kelley, a former VP at Meta Ireland, said:
“I’m delighted to support the Jarvio team. They’re helping businesses overcome the friction of selling on Amazon—still the largest platform in the world. As Amazon becomes even more ubiquitous, Jarvio is giving merchants the tools to thrive. Really excited for these guys.”
Alongside Kelley and Robinson, Jarvio is backed by top-tier early-stage investors including Baseline VC, Darius Cubed, Enterprise Ireland, NDRC, and an Accel Scout Fund, an impressive signal of confidence in the team’s ambition and potential.
From Scar-Tissue to Scale
Jarvio’s origin story is classic founder grit. Jake and Connor began by selling plastic dinosaurs and candles during the pandemic, before launching a boutique Amazon agency. Years of repetitive operational pain pointed to a bigger opportunity: the need for software that could think like an operator, not just report like a dashboard.
That insight led them to build Jarvio; first from their desks at Dogpatch Labs, then during a stint in a San Francisco hacker house, and now as part of the NDRC Accelerator.
HBAN investor Keith Robinson, former CEO of Trinity Care, said:
"I really like how Jarvio has developed an innovative tool to manage a brand in one place, including inventory management & a listings builder. Jake, Connor, and JD are a great team to drive the business forward."
With CTO JD O’Hea, a machine learning expert and former Workday engineer, leading the AI roadmap, and founding engineer Joseph Tummon helping build the core engine, the team is now scaling rapidly.
Why HBAN Invests Early
Backing a company like Jarvio at pre-seed stage isn’t about predicting unicorns, it’s about recognising sharp founders solving real problems in big, growing markets.
These are the startups that fuel Ireland’s innovation economy. They create jobs, attract global capital, and demonstrate the power of all-island collaboration. And they need smart angel capital to get off the ground.
That’s why we’re proud to support the team behind Jarvio and excited to see what they build next.
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About Jarvio
Jarvio is an AI-powered eCommerce automation platform allowing brands to manage their day-to-day operation with just their words.. Founded in Dublin, Ireland, Jarvio consolidates the fragmented tool stack used by Amazon brands—bringing listing management, PPC automation, inventory tracking, and analytics into one intuitive workspace. The platform is designed to eliminate inefficiencies and unlock growth for brands of all sizes. Jarvio brings agency-level insights and a comprehensive toolkit into a single workspace, helping brands eliminate fragmented workflows and scale intelligently. Investors include Darius Cubed, Baseline VC, NDRC and Enterprise Ireland, alongside angels including Brian Caulfield, Rick Kelley, and execs from Amazon, Target, Wayflyer, MongoDB and others. Learn more → www.jarvio.io
About HBAN
HBAN is the All-Island Angel Investment Network funded by Enterprise Ireland and InterTradeIreland, and run by Dogpatch Labs and Ormeau Baths, in partnership with a regional network of hubs including Portershed, Republic of Work, and RDI Hub. HBAN’s primary role is to unlock angel investing as a source of funding for new and developing businesses by matching investors with high-quality investment opportunities and providing a range of support services for existing members and syndicates. To date, member angels have invested €200 M in more than 800 startups on the island of Ireland. Learn more → https://www.hban.org/