How to Apply the 3 P's to Selecting Angel Investments
The first approach we recommend for selecting investable companies is to screen each company by examining the Team, Market Opportunity and Product. That’s a great way to sift through hundreds of companies to find the few diamonds in the rough. But for serious angels with more solid prospects than they can possibly invest in, a second filter is needed. Whether they realize it or not, most investors apply a second level of filter in their screening process. Investors might use different words but they are all doing the same basic analysis. We call this secondary filter the 3 P's. They are easy to remember and understand:
If you‘re a high potential Start Up that has a new innovative product or service ready for commercialisation and/or have achieved some early traction and are raising finance to scale internationally please contact us.