The next decade of Irish startups will look nothing like the last
There’s more than Guinness brewing in Dublin.
In the past decade, only one venture-backed software company from Ireland , Intercom , has reached a billion-dollar valuation.
This is a sobering fact for any Irish venture capitalist — and it should also be a concern for all Irish founders. Success breeds success. Without a steady stream of companies launching, winning, exiting and exploding, there is no healthy pipeline of talent or available capital to build the next generation of breakout companies.
That said, this decade also saw one of the greatest ‘Irish’ success stories: Stripe, which was founded in the US by two young brothers from Limerick.
Was leaving Ireland the right call for the Collisons in 2011? Absolutely. Would it still be the right call for the next young Irish founder looking to build a company that takes on the world? I don’t think so.
Things are looking up. The winds are changing across this little island in the North Atlantic. Major structural changes, both locally and in the way people work around the world, have made this country a hotbed for the next generation of high tech companies. Now is the time to be founding or investing in Ireland. There’s more than Guinness brewing in Dublin.
What you need to know
Today, Ireland is the home of US technology companies in Europe. Facebook, Amazon, Apple, Google, Zendesk, Hubspot, Dropbox, Uber, Airbnb, Salesforce, Stripe, Docusign, Workday, Slack, Segment, Fivetran…
Back in the day (from 2003–2013, to be precise), there were no product or engineering roles in Ireland at any of the major tech companies. The city was used primarily as a sales office — one where software businesses profited from a highly educated and English-speaking workforce, a predominant cultural affinity for the US (which made it easy to transplant culture), seriously friendly tax policies (leveraged to astounding effect by Steve Jobs & Tim Cook at Apple) and frictionless access to the largest economy in the world (the EU).
These sales & operation centers generated amazing jobs and gave many Irish employees their first exposure to big tech. It also became a self-reinforcing circle: where the junior hires at Google became the mid-level hires at Facebook, who then became the senior hires at Dropbox, who later became top execs at Slack.
I know what you’re thinking: this is a great talent pool for companies already at scale looking to build their sales machines. Budding startups don’t need senior sales engineers or armies of sales development reps with inbox ninja abilities when all they’re searching for is product–market fit. What they need is engineers, designers and local customers willing to give them a shot.
Luckily, since 2013, these companies have gone far beyond sales in their hiring. As engineering and other highly skilled roles become hard to fill in the US, companies have used their European bases to build significant product teams where there had been none before. They did this by hiring and training the local talent pool, and by relocating top talent from across the EU to Dublin.
You can’t be what you can’t see and up until recently, very few people in Ireland had seen the product engines of a billion-dollar software business. Once they did, they said — in typical Irish fashion — if they can do this, why can’t we?
It’s important to note that this is not a second class of employees when compared to US teams. Amazon did not lower their bar when they built a 1200+ person engineering team in Ireland. They kept it as high as the US, offering Irish teams great salaries , even if they were solving less interesting problems than their stateside colleagues. The new generation of Irish tech employees now have the skills, the will, and the resources — but opportunities and cool projects aren’t always up for grabs. This blend of skill and will is creating the perfect environment to push a wave of hungry people looking to stop working on the last big thing, and start working on the next one.
One of the first companies to come from this new generation of founders is Tines.io, built by members of the world-renowned Docusign security team in Dublin. Tines recently secured backing from both Accel and Index . Not only were they their first investments in Ireland, but they were turned around in record time and at Silicon Valley valuations.
Some might say this was an anomaly. I’d strongly disagree. Tines is now part of a self-fulfilling prophecy. Announcements like this generate a great buzz and inspiration amongst the local community. In the past two weeks alone, I’ve had conversations with product leaders from Zendesk, Workday and others who have left or are getting ready to leave their jobs to start something new. The wave is picking up pace.
This snowball needs reinforcement, however, and the timing for some big Irish exits couldn’t be more fortuitous. Pointy, Decawave and one other yet-to-be-announced big deeptech exit, will bring a newly minted class of angel investors and skilled operators, which will help institutional investors believe that Irish companies can produce great returns. All of this said, it always comes down to the founders: if they don’t take the leap, nothing happens.
The new* founders on the block
Shane Curran and the Burke brothers represent the first wave of modern examples of young Irish founders who could have built their companies in the US, but elected to stay and build in Dublin instead — without foregoing US investment from top US funds like Uncork, Kleiner Perkins, and Sequoia.
Some of the top founders in the ecosystem are already coming out of the multinationals and the last generation of Irish startups. Nikki Lannen, CEO of the mobile gaming company Warducks, learned her trade during the golden era of social gaming at Facebook from 2010 to 2014. Dee Coakley was COO at two local startups that are doing great but didn’t quite reach venture scale, Bizimply & Axonista. The lessons she learned there will no doubt guide her to success with her new remote working startup , Boundless.
As repeat founders and local angels, Alan Coleman and Bobby Healy both came back for another swing at the fences with Sweepr and Manna (post leading successful exits in Brite:Bill and CarTrawler, respectively). Both Alan and Bobby have elevated the local scene on their sustained climb to the top — raising significant funding for deeply technical and wildly ambitious businesses. This exact profile of a company could never have raised capital in the Ireland of five years ago, but under Alan and Bobby’s leadership, Sweepr and Manna thrive.
Annrai O’Toole and Paddy Benson are from a different vintage. Veterans of the last Irish technology boom, which produced Cape Clear Software, Baltimore Technologies, NewBay, and Iona Technologies, these founders ran the show at the European HQ’s of Workday and Groupon, until they decided to strike out on their own — and build something massive. Annrais and Paddys are certainly hard to find . But they do exist in Dublin , and they’re waiting on the right idea and the right funders to kickstart their journey.
Where Ireland still needs some work
Top-of-the-funnel access to funding is still heavily limited to support from state bodies, which can be very beneficial to early stage companies. Two of our latest investments at Frontline were born out of the Enterprise Ireland New Frontiers program (€15k equity-free + workshops and expert sessions). Both Vincent Lonij and Wendy Oke are some of the most capable and passionate founders I’ve had a chance to work alongside. These programmes lower the barrier to entry to entrepreneurship (a massive problem we should spend more time addressing in venture) by giving at least some sort of income in the early days of quitting a job and working on a new idea.
However, state-funding supports often involve too much form-filling and too many legal headaches. It’s a tough problem to solve, but some of the teams in Enterprise Ireland are making strides to make government funding options more effective for this next generation of companies.
There is also serious work to be done on improving the legal and tax framework for early stage companies. One example is that Ireland taxes gains from stock options as income and, therefore, employees pay a tax rate on their options of more than 50% when a company exits. Stock options are NOT cash. They’re often worth nothing. And yet you can’t write off the losses either — if you motivate employees and make them equity owners, you improve wealth distribution and overall equality. Scale Ireland is a new group lobbying for change in this area and while it won’t come overnight, I think the environment will be very different in just a few years’ time.
Don’t just think Dublin
It’s not all just happening in Dublin . Belfast has an emerging class of highly skilled engineers and a supportive early-stage ecosystem willed into existence by Techstart and pushed forward by the likes of the Ignite accelator program. DevOps and cybersecurity specialists make up a large cohort of the talent pool here thanks to multinational engineering back-office functions and well-funded research institutions.
Look south and there’s a really interesting story playing out in both Cork and Limerick. Companies like Workvivo, ToDesktop, Teamwork and Tracworx are all incredible product-led businesses. And the impact from the likes of Republic of Work and, most recently, Apple — which began placing software engineering and machine learning roles in Cork — has had a very positive impact on the ecosystem.
Check out Payslip in Westport, which is run by Fidelma McGuirk, an alumnus of the Taxback Group, one of Ireland’s biggest under-the-radar success stories, if you don’t want to miss out on the best of the west.
The one piece that will never be here
Ireland is small. Like really small. Like there’s a good chance I know the Irish people you’ve been thinking about while reading this piece to get a read on whether or not this is accurate.
A function of being small is that while we now have the people, we’ll never really have the customers. This is the magic of places like San Francisco, New York and London — and, to a lesser extent, Berlin and Paris. There are enough people geographically proximate to you that you have ample early customers that you can work closely with.
But this past necessity is changing rapidly. The importance of geographic proximity for strength of relationships is on a steep decline. Huge companies are being built without even meeting their early customers: Zoom, Slack, and broadcasting platforms like Twitter and Product Hunt allow you to get yourself out there without ever leaving your room.
While this was a hinderance for Irish companies in the past decade, it may be an advantage for the next generation. Like Israel, Irish companies are condemned to export if they want to be huge. This means they must think international from day one. Israel got it right for the past ten years and has produced huge winners in SaaS (Sisense) and Deep Tech (Habana). Ireland is looking a lot more like Israel now than it did in 2010.
What does this mean for the next decade in Ireland?
More great companies. That’s it really. I could write a neat paragraph tying this all together, but the point of this blog is really simple.
So, if you’re an aspiring founder the message here is: get going. There’s never been a better time to be building.
Are you an employee at a tech company or looking to work in tech? Get in early. These companies are rocket-ships* and the opportunity to learn at an exponential rate is better than any role in a large company. (Note: rocket ships are known to explode from time to time.)
An investor? Get yourself on a plane to Ireland. There’s cool shit happening here and you’re going to miss out.
An Irish investor? Properly fund the companies that you back. For far too long, companies in Ireland have been drip-feeding capital, had their cap tables torn apart, and been in no fit state to scale and fundraise if they happen to find product–market fit. We’re trying to change this at Frontline by going early, writing bigger cheques, optimising for the upside and not getting too caught up in what could go wrong.
Fun fact 1: Evervault, Inscribe, Utmost, BrightFlag, Bridge, WarDucks, Modulz, Teachkloud, Workvivo, ToDesktop, Tines, Flipdish, Glofox, Boxever, Swyg, Manna, Sweepr, Boundless, Payslip, Qualio, Vela Games, Umba, TracWorx, Advisable, Siren, TandemHR are all great Irish companies founded or funded in the past 18 months and between them have raised over $125M. All of them have the potential to be the next Intercom. There are potentially a few Stripes in there too. 🤯
Fun fact 2: In the past 18 months, Uncork Capital, Blossom, Kleiner Perkins, Sequoia Capital, Index Ventures, Accel, and Greylock Partners all made their first-ever, early stage investments in companies based in Ireland. 🤔
Fun Fact 3: Frontline invests as early as pre-product, with cheque sizes varying from €250K to €3M . My email is email@example.com. And if you’re a founder in Ireland who I haven’t met yet, please help me do my job and shoot me an email. 👌
Finn Murphy is an Associate at Frontline Ventures, an early-stage venture fund specialising in B2B software. He spends most of his time searching for and working with the most ambitious founders in Ireland, Europe and the US. Finn focuses on finding founders at the earliest stages of company formation due to his recent experience building his own company and running the growth team at another early-stage startup.
With a First-Class Honours degree in Mathematics and Mechanical Engineering from Trinity College Dublin under his belt, Finn had many doors open to him but was instinctively drawn to the startup environment. In college, he built a successful software business to digitise ID cards, starting with his classmates at Trinity. It was during the creation of this company that Finn learned the difficulty and necessity of raising external funding when building high growth startups.
Today, Finn loves working one-on-one with entrepreneurs and helping them find their path to building world-changing companies. In his spare time, if not glued to his laptop, Finn is most likely to be out kite surfing in Dublin Bay or planning his next adventure abroad.