New Masters in Innovation, Entrepreneurship and Design Launched at University College Dublin

Thursday, 5th February 2015
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- UCD Michael Smurfit Graduate Business School, NCAD and NovaUCD join forces to deliver collaborative Masters aimed at STEM graduates

With innovation and entrepreneurship considered the engines of economic growth, as well as critical competencies for firms operating in competitive markets, the UCD Michael Smurfit Graduate Business School is entering a unique new partnership with the National College of Art and Design (NCAD) and NovaUCD to launch a new MSc in Innovation, Entrepreneurship and Design.

The MSc in Innovation, Entrepreneurship and Design is a part-time, 2-year course, commencing in September 2015, which allows STEM (Science, Technology, Engineering and Mathematics) graduates with considerable work experience to combine coursework that mixes the theoretical grounding of a traditional Masters with extensive practical application involving the creation of new ventures or new lines of business within a firm.

Pictured: Brendan Cremen, Director of Enterprise and Commercialisation UCD, Professor Ciarán Ó hÓgartaigh, Dean, UCD Business and Professor Declan McGonagle, Director, NCAD


Professor Ciarán Ó hÓgartaigh, Dean, UCD Business, said, “At UCD Smurfit School we are dedicated to a greater focus on collaboration across disciplines. It is at these intersections in perspectives that innovation happens. Working in partnership with NCAD and NovaUCD creates a unique opportunity for STEM and other graduates to blend in one programme the creative and technical aspects of business. NCAD brings a design thinking approach critical to creating new businesses, with NovaUCD tapping into the entrepreneurial eco-system and providing suitable mentors.

The programme also combines the traditional masters with 20 months practical experience which allows students to apply their knowledge in creating and designing new products for society.

Brendan Cremen, Director of Enterprise and Commercialisation, UCD, said “We are delighted to be working with our colleagues in UCD Michael Smurfit Graduate Business School and NCAD on this exciting new course which brings innovation, entrepreneurship and design together. We are especially delighted to have the opportunity to share our proven NovaUCD start-up and commercialisation capabilities and expertise in the education arena with future participants on this course.”

Professor Declan McGonagle, Director, NCAD, said “In a period of resetting of expectations and provision in education - the development of a new 'ecology' and not just a new economy, is increasingly important. An ecology articulates ideas of interdependence between social, cultural and economic capital and argues for investment in their interactions. NCAD and UCD Smurfit School are turning to meet those new challenges. That is why it is important for the leading college of art and design and the leading business school to collaborate and to connect in a new master’s course which embodies that interdependence and that new ecology."

Click here for further details of this new Masters programme.

For further information contact: Micéal Whelan, University College Dublin, Communications Manager (Innovation), e:, t: + 353 1 716 3712, Catherine Walsh, The Reputations Agency, +353 1 661 8915, e: or Niall Quinn, The Reputations Agency, +353 1661 8915, e:

Editors Notes

In 1964, University College Dublin became one of the first universities in Europe to offer the degree of Master of Business Administration (MBA).  In 1991, the graduate business school opened its own campus in Blackrock, County Dublin. With over 100 faculty members, 1,500 students and 70,000 alumni worldwide, UCD Michael Smurfit Graduate Business School is one of a small number of business schools worldwide and the only school in Ireland, to hold triple international accreditation (US - AACSB, European - EQUIS and UK – AMBA) .The school’s courses have been consistently ranked among the leading European business schools by the Economist and Financial Times, since 2000. The School is also a member of CEMS and the Global Network for Advanced Management, which are alliances of leading global business schools.

At NovaUCD, the hub for new ventures and entrepreneurs at University College Dublin, we nurture and support new high-tech and knowledge-intensive companies as part of UCD’s mission. At NovaUCD we provide purpose-built, state-of-the-art incubation facilities alongside a comprehensive business support programme for client companies such as the National Folklore Foundation. NovaUCD has been funded through a unique public-private partnership that includes AIB Bank, Arthur Cox, Deloitte, Enterprise Ireland, Ericsson, Goodbody Stockbrokers, UCD and Xilinx.

The National College of Art and Design occupies a unique position in art and design education in Ireland. It offers the largest range of art and design degrees in the state at undergraduate and postgraduate level.